Professor Kessler and Professor Tran Explore the Fashion Wellness Industry Through Sensemaking Research in Vietnam’s Bespoke Tailoring Capital
From February 20th to 24th, Professor Kessler and Vietnamese Professor Nhung Tran Hillary conducted a research visit. They applied the Sensemaking methodology, utilizing various qualitative approaches such as mystery shopping and in-depth structured interviews to explore the sales and marketing techniques used in this renowned ancient Vietnamese city, famous for its bespoke tailoring industry.
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A foreign advisor to Busan Global Tourism City as well as an advisor to the new Busan Wellness Medical Tourism Cluster. Additionally, Danny works as a Research Associate with the Wellness Tourism Association and is a senior researcher at the Wellness Tourism Institute.
ADDRESS
Dongseo University
47, Jurye-ro, Sasang-gu, Busan, South Korea
CONTACT
dannykess@gmail.com
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